Newsjacking

By | content marketing, inbound marketing, innovative marketing, lead generation, Marketing, marketing optimization, newsjacking | No Comments
newsjacking innovative marketing 1
When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.

An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand.  Read More