Innovative Marketing and Helping Your Target Market: Stage 3

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Read part one and part two
Becoming the best helpeter you can be is a process and today we cover the third and final stage, the pinnacle of helpeting effectiveness. 

Stage three is really an extension of stage two. This stage requires that you know exactly who has the highest probability of helping you reach your goals and that you focus your innovative marketing with laser intensity on this target market. These do not have to be the exact people who would buy your services. They could be a referral partner with the ability to send you dozens of new clients every year.  Read More

Newsjacking

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When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.

An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand.  Read More

Innovative Marketing and Helping Your Target Market: Stage 1

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing | No Comments
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Focusing on others will lead you to help people who can’t help you in return.

Not everybody who downloads your ebook can afford your next conference and that’s okay. Keep helping, keep giving, keep offering free content of high quality and don’t worry about it.

As you strive for innovative marketing and to help in the best way possible, generating business will be a natural side effect as people realize more and more that you know what you’re doing.

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Announcing Our New Webinar Series: Double Your Revenue

By | communication, content marketing, Famously Helpful, free webinar, Helpeting, inbound marketing, lead generation, Marketing, marketing 101, marketing optimization | No Comments

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Join us for a free* series of online workshops and learn to generate more sales-ready leads

We’re excited to share with you our new workshop series, Double Your Revenue, starting May 26 with Doug Hall. Doug and our host Justin Blaney will also be answering your questions live so sign up now to get your questions added to our list.

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Hear my Verizon Small Business Webinar and get my newest book free!

By | communication, content marketing, Famously Helpful, free webinar, Helpeting, inbound marketing, lead generation, Marketing, marketing 101, marketing optimization, verizon | No Comments

 

Have I told you about my latest book?

In a world where we’re bombarded by marketing and people trying to get ahead,  I’ve found a way to cut through the enormous clutter of this busy world. This may sound surprising, but the best method I’ve found is pretty simple. It’s being helpful. That’s the inspiration for my new book, Famously Helpful.

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5 Tips to Help You Craft Clear & Compelling Messages

By | blogging, church, communication, content marketing, Marketing, message, writing | No Comments

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There was a moment of silence. 

Not the type of silence that deafens a room during a memorial service. Nor the type of silence preceding a lame scare tactic in a movie. 

But the type of deafening silence that fills the room when you’re waiting for feedback from your manager.

“He hates it. He’s going to hate me. I’ll need to look for another job”

These exaggerated thoughts didn’t necessarily run through my head. But they do capture an element of what I was thinking. 

Honestly, I don’t recall the specific task I was working on. But the feedback I received stuck to me like a Velcro ball to a Velcro mitt. And it went something like this: “Tell people exactly what you’re talking about.” 

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Innovative Marketing 101: Back to Basics

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing, marketing 101, marketing optimization | No Comments

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So what is marketing anyway?

The whole point of marketing is to introduce the world to you. You might be your service or product. You could be an idea or an organization. You could also be, well, you. Whatever it is you want people to know more about, marketing can help and it starts with flipping an old adage upside down with innovative marketing: It’s not who you know, but rather who knows you.

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