Networking’s gotten a bad rap.
Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.
That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More
If you’re not generating new, qualified leads online now, your business is going to slow down in the future.
Maybe you’ve already slowed down and are trying to figure out why your marketing isn’t working. There are plenty of common reasons businesses struggle to market their services but the big idea is that the right people don’t know the value you’re offering. That’s what it all comes down to and that’s the problem inbound marketing is supposed to solve.
As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.
While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.
Smart helpeters focus on innovative marketing by helping people who can lead to a higher likelihood of increasing sales for their company.
While helpeting is good for your long-term numbers, it’s vital to remember that the principals behind helpeting dictate focusing on others, not your numbers. We must walk a fine line between being efficient with our investments and making helping all about ourselves. Crossing that line will diminish your results and earn you the distinction of being that guy who only helps when he wants something. Read More
When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.
An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand. Read More
I love the scene from That Thing You Do when Tom Hanks is talking to the band about their first big performance at a fair.
One of the band members asks, “What if they want an encore?” Tom replies, “You unplug and you run. Run off stage.” Read More
Join us for a free* series of online workshops and learn to generate more sales-ready leads
We’re excited to share with you our new workshop series, Double Your Revenue, starting May 26 with Doug Hall. Doug and our host Justin Blaney will also be answering your questions live so sign up now to get your questions added to our list.