Networking’s gotten a bad rap.
Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.
That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More
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Jeff Goins is a blogger, writer, and entrepreneur. When it comes to the idea that success comes from who you know, Jeff is a great example.
His web traffic goes up because many influential sites recommend him. Michael Hyatt, Darren Rowse, even Funny Cat Pix speak highly of Jeff. So, of course, many people learn about Jeff through these connections.
It’s tempting to say “it’s all who you know.” Clearly, Jeff knows the right people. Think about this for a minute, though. Jeff can only know a certain number of people.
Who knows Jeff, by contrast, is absolutely unlimited.
Have I told you about my latest book?
In a world where we’re bombarded by marketing and people trying to get ahead, I’ve found a way to cut through the enormous clutter of this busy world. This may sound surprising, but the best method I’ve found is pretty simple. It’s being helpful. That’s the inspiration for my new book, Famously Helpful.
So what is marketing anyway?
The whole point of marketing is to introduce the world to you. You might be your service or product. You could be an idea or an organization. You could also be, well, you. Whatever it is you want people to know more about, marketing can help and it starts with flipping an old adage upside down with innovative marketing: It’s not who you know, but rather who knows you.