As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.
While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.
Smart helpeters focus on innovative marketing by helping people who can lead to a higher likelihood of increasing sales for their company.
While helpeting is good for your long-term numbers, it’s vital to remember that the principals behind helpeting dictate focusing on others, not your numbers. We must walk a fine line between being efficient with our investments and making helping all about ourselves. Crossing that line will diminish your results and earn you the distinction of being that guy who only helps when he wants something. Read More
Clearly to put inbound content marketing into action and generate leads online, you need to have something to offer. The better the offer, the more you can ask for in return.
But offers don’t have to include half your business. An excellent ebook is a really good offer and can be highly valuable, depending on the content. The more unique and exclusive your offer, the higher your demand is going to be and the more leads online you’ll get. Read More
Becoming the best helpeter you can be is a process and today we cover the third and final stage, the pinnacle of helpeting effectiveness.
Stage three is really an extension of stage two. This stage requires that you know exactly who has the highest probability of helping you reach your goals and that you focus your innovative marketing with laser intensity on this target market. These do not have to be the exact people who would buy your services. They could be a referral partner with the ability to send you dozens of new clients every year. Read More
When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.
An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand. Read More
The second stage to innovative marketing and increasing the impact of your helping involves being selective about helping people who are primarily upstream from you. Read More
The purpose of any content marketing campaign is to generate leads online.
These are people who can benefit from your products and services. To attract these leads and eventually turn them into clients, you need four things: an offer, a call to action, a landing page and a form. Read More
Focusing on others will lead you to help people who can’t help you in return.
Not everybody who downloads your ebook can afford your next conference and that’s okay. Keep helping, keep giving, keep offering free content of high quality and don’t worry about it.
As you strive for innovative marketing and to help in the best way possible, generating business will be a natural side effect as people realize more and more that you know what you’re doing.