Generate Leads Online by Appealing to Readers’ Current Needs

By | audience, blogging, business, call to action, clients, content marketing, inbound marketing, lead generation, leads online, Marketing, marketing optimization, qualified leads, readers, relationships, sales, target, timing | No Comments

Generate Leads Online by Appealing to Readers’ Current Needs 1

As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.

While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.

Read More

Innovative Marketing: Helpeters Help People Who Can’t Repay the Favor

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing, marketing optimization | No Comments

Innovative Marketing Helpeters 1

Smart helpeters focus on innovative marketing by helping people who can lead to a higher likelihood of increasing sales for their company.

While helpeting is good for your long-term numbers, it’s vital to remember that the principals behind helpeting dictate focusing on others, not your numbers. We must walk a fine line between being efficient with our investments and making helping all about ourselves. Crossing that line will diminish your results and earn you the distinction of being that guy who only helps when he wants something. Read More

The Mighty Power of Offers to Generate Leads Online

By | generating leads, lead generation, leads online | No Comments
 generate leads online 1
Clearly to put inbound content marketing into action and generate leads online, you need to have something to offer. The better the offer, the more you can ask for in return.

But offers don’t have to include half your business. An excellent ebook is a really good offer and can be highly valuable, depending on the content. The more unique and exclusive your offer, the higher your demand is going to be and the more leads online you’ll get. Read More

Innovative Marketing and Helping Your Target Market: Stage 3

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing | No Comments

innovative-marketing-helping-your-target-market-3

Read part one and part two
Becoming the best helpeter you can be is a process and today we cover the third and final stage, the pinnacle of helpeting effectiveness. 

Stage three is really an extension of stage two. This stage requires that you know exactly who has the highest probability of helping you reach your goals and that you focus your innovative marketing with laser intensity on this target market. These do not have to be the exact people who would buy your services. They could be a referral partner with the ability to send you dozens of new clients every year.  Read More

Newsjacking

By | content marketing, inbound marketing, innovative marketing, lead generation, Marketing, marketing optimization, newsjacking | No Comments
newsjacking innovative marketing 1
When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.

An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand.  Read More

Innovative Marketing and Helping Your Target Market: Stage 1

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing | No Comments
innovative-marketing-helping-your-target-market-1
Focusing on others will lead you to help people who can’t help you in return.

Not everybody who downloads your ebook can afford your next conference and that’s okay. Keep helping, keep giving, keep offering free content of high quality and don’t worry about it.

As you strive for innovative marketing and to help in the best way possible, generating business will be a natural side effect as people realize more and more that you know what you’re doing.

Read More