People quit far more often than they fail.
The difference between failure and quitting is the difference between greatness and mediocrity. Great people fail. Mediocre people quit. Read More
Smart helpeters focus on innovative marketing by helping people who can lead to a higher likelihood of increasing sales for their company.
While helpeting is good for your long-term numbers, it’s vital to remember that the principals behind helpeting dictate focusing on others, not your numbers. We must walk a fine line between being efficient with our investments and making helping all about ourselves. Crossing that line will diminish your results and earn you the distinction of being that guy who only helps when he wants something. Read More
Becoming the best helpeter you can be is a process and today we cover the third and final stage, the pinnacle of helpeting effectiveness.
Stage three is really an extension of stage two. This stage requires that you know exactly who has the highest probability of helping you reach your goals and that you focus your innovative marketing with laser intensity on this target market. These do not have to be the exact people who would buy your services. They could be a referral partner with the ability to send you dozens of new clients every year. Read More
When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.
An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand. Read More
The second stage to innovative marketing and increasing the impact of your helping involves being selective about helping people who are primarily upstream from you. Read More
Focusing on others will lead you to help people who can’t help you in return.
Not everybody who downloads your ebook can afford your next conference and that’s okay. Keep helping, keep giving, keep offering free content of high quality and don’t worry about it.
As you strive for innovative marketing and to help in the best way possible, generating business will be a natural side effect as people realize more and more that you know what you’re doing.