Innovative Marketing: Helpeters Help People Who Can’t Repay the Favor

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing, marketing optimization | No Comments

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Smart helpeters focus on innovative marketing by helping people who can lead to a higher likelihood of increasing sales for their company.

While helpeting is good for your long-term numbers, it’s vital to remember that the principals behind helpeting dictate focusing on others, not your numbers. We must walk a fine line between being efficient with our investments and making helping all about ourselves. Crossing that line will diminish your results and earn you the distinction of being that guy who only helps when he wants something. Read More

Innovative Marketing and Helping Your Target Market: Stage 3

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing | No Comments

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Read part one and part two
Becoming the best helpeter you can be is a process and today we cover the third and final stage, the pinnacle of helpeting effectiveness. 

Stage three is really an extension of stage two. This stage requires that you know exactly who has the highest probability of helping you reach your goals and that you focus your innovative marketing with laser intensity on this target market. These do not have to be the exact people who would buy your services. They could be a referral partner with the ability to send you dozens of new clients every year.  Read More

Newsjacking

By | content marketing, inbound marketing, innovative marketing, lead generation, Marketing, marketing optimization, newsjacking | No Comments
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When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.

An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand.  Read More

Innovative Marketing and Helping Your Target Market: Stage 1

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing | No Comments
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Focusing on others will lead you to help people who can’t help you in return.

Not everybody who downloads your ebook can afford your next conference and that’s okay. Keep helping, keep giving, keep offering free content of high quality and don’t worry about it.

As you strive for innovative marketing and to help in the best way possible, generating business will be a natural side effect as people realize more and more that you know what you’re doing.

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Announcing Our New Webinar Series: Double Your Revenue

By | communication, content marketing, Famously Helpful, free webinar, Helpeting, inbound marketing, lead generation, Marketing, marketing 101, marketing optimization | No Comments

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Join us for a free* series of online workshops and learn to generate more sales-ready leads

We’re excited to share with you our new workshop series, Double Your Revenue, starting May 26 with Doug Hall. Doug and our host Justin Blaney will also be answering your questions live so sign up now to get your questions added to our list.

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Everyone Wants to Help the President

By | content marketing, Famously Helpful, Helpeting, inbound marketing, lead generation, marketing optimization | No Comments
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A while back, the president of a major nonprofit in the Seattle area invited Buck, a friend of mine, to a small meeting at his office.

Buck had no idea what the invitation was for. He took one look at the invite, saw who it was from and made sure he could be there. He changed his schedule so he could make it, gave himself extra time the day of the meeting and showed up early.

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Innovative Marketing: It’s Not Who You Know, It’s Who Knows You

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, marketing 101, marketing optimization | No Comments
innovative marketing who you know 1
Jeff Goins is a blogger, writer, and entrepreneur. When it comes to the idea that success comes from who you know, Jeff is a great example.

His web traffic goes up because many influential sites recommend him. Michael Hyatt, Darren Rowse, even Funny Cat Pix speak highly of Jeff. So, of course, many people learn about Jeff through these connections.

It’s tempting to say “it’s all who you know.” Clearly, Jeff knows the right people. Think about this for a minute, though. Jeff can only know a certain number of people.

Who knows Jeff, by contrast, is absolutely unlimited.

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