Helping people through your marketing can be fun and exciting.
People you want to work with have problems and you have the answers. What could possibly be more natural than building a relationship that will benefit you both? Just keep in mind as you set out to prove your merits that there is such a thing as too much helpfulness. Read More
People quit far more often than they fail.
The difference between failure and quitting is the difference between greatness and mediocrity. Great people fail. Mediocre people quit. Read More
Networking’s gotten a bad rap.
Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.
That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More
If you’re not generating new, qualified leads online now, your business is going to slow down in the future.
Maybe you’ve already slowed down and are trying to figure out why your marketing isn’t working. There are plenty of common reasons businesses struggle to market their services but the big idea is that the right people don’t know the value you’re offering. That’s what it all comes down to and that’s the problem inbound marketing is supposed to solve.