Networking’s gotten a bad rap.
Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.
That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More
If you’re not generating new, qualified leads online now, your business is going to slow down in the future.
Maybe you’ve already slowed down and are trying to figure out why your marketing isn’t working. There are plenty of common reasons businesses struggle to market their services but the big idea is that the right people don’t know the value you’re offering. That’s what it all comes down to and that’s the problem inbound marketing is supposed to solve.
As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.
While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.