Increase Your Network and Your Qualified Leads Online

By | audience, business, content marketing, Famously Helpful, grow, growing, help, Helpeting, helping, inbound marketing, influence, lead generation, leads online, Marketing, marketing 101, marketing optimization, network, networking, qualified leads, success | No Comments

Increase Your Network and Your Qualified Leads Online 1

Networking’s gotten a bad rap.

Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.

That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More

Growing Your Leads Online Starts with Helping People

By | content marketing, Famously Helpful, Helpeting, inbound marketing, lead generation, leads online, marketing optimization | No Comments
leads online helping people 1
If you’re not generating new, qualified leads online now, your business is going to slow down in the future.

Maybe you’ve already slowed down and are trying to figure out why your marketing isn’t working. There are plenty of common reasons businesses struggle to market their services but the big idea is that the right people don’t know the value you’re offering. That’s what it all comes down to and that’s the problem inbound marketing is supposed to solve.

Read More

Generate Leads Online by Appealing to Readers’ Current Needs

By | audience, blogging, business, call to action, clients, content marketing, inbound marketing, lead generation, leads online, Marketing, marketing optimization, qualified leads, readers, relationships, sales, target, timing | No Comments

Generate Leads Online by Appealing to Readers’ Current Needs 1

As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.

While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.

Read More

4 Ways Your Content Can Support Your Business Goals

By | blogging, church, communication, content, content marketing, Marketing, message, writing | No Comments
photo-1435058234345-8af473e28cf7
Your content is not your business.

Some people, groups, and organizations can generate substantial revenue by selling ads on their blog, podcast, or YouTube channel because of the size of their audience. But this is not the case for the vast majority of content creators. And I would add that I don’t think it should be the goal for most people and organizations, too. Read More