As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.
While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.
The purpose of any content marketing campaign is to generate leads online.
These are people who can benefit from your products and services. To attract these leads and eventually turn them into clients, you need four things: an offer, a call to action, a landing page and a form. Read More