Networking’s gotten a bad rap.
Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.
That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More
As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.
While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.