Increase Your Network and Your Qualified Leads Online

By | audience, business, content marketing, Famously Helpful, grow, growing, help, Helpeting, helping, inbound marketing, influence, lead generation, leads online, Marketing, marketing 101, marketing optimization, network, networking, qualified leads, success | No Comments

Increase Your Network and Your Qualified Leads Online 1

Networking’s gotten a bad rap.

Just the word “networking” can send some people running for the hills, conjuring up images of schmarmy, slick haired snake oil salesmen oozing superficial conversation and business cards at every cocktail party they can get into.

That’s not real networking, though. Networking, properly understood, is about relationships, and networking increases your qualified leads online. Read More

Generate Leads Online by Appealing to Readers’ Current Needs

By | audience, blogging, business, call to action, clients, content marketing, inbound marketing, lead generation, leads online, Marketing, marketing optimization, qualified leads, readers, relationships, sales, target, timing | No Comments

Generate Leads Online by Appealing to Readers’ Current Needs 1

As you create content to help your target market and generate leads online, keep in mind that not everybody who reads it is ready to buy.

While it is helpful to know that your product or service will solve their problem, writing constantly about how to buy from you will alienate anybody who isn’t in the buying stage.

Read More