Nothing is more beautiful than a slow, steady climb.
There are a few examples of people and companies who achieved great success or fame (not necessarily the same thing) in a short amount of time.
In a world of Internet articles on stratospheric rises to fame and fortune, it can be easy to get discouraged. Keep in mind, however, that (1) you’re more likely to be struck by lightening than to become an overnight success and (2) the vast majority of stories pitched as “overnight success” are actually one small portion of a story involving years and years of hard work.
What does this have to do with your content and effort at generating leads online? It’s easy to start thinking that sudden success is normal, therefore if our marketing efforts don’t generate thousands of leads online within six months we’re doomed to failure. The truth is that the vast majority of success comes over a long period of time. This is true whether we’re talking about fame and fortune or generating enough leads online to keep your business growing.
Creating quality content is a way to help you achieve the long, steady rise. Most audiences grow like a savings account. You plug a little money away, as much as you can afford, for a really long time and then you wake up one day to find you’ve got ten million bucks in the bank. The growth of content’s effect is painfully slow for a really long time until it hits some sort of critical mass and starts to accelerate.
That’s not to say you can’t expect any quick results. You’re not likely to land on the moon in your first year, but genuinely helping people wields more power every time you try.
As a practical guide, I’ve seen most people experience some measurable benefit from helpeting in the first year. They were able to get a better job. Their sales increased by 10%. They secured a new client or two. Small wins like that. Somewhere two to five years in, things really start to accelerate. Many people might be fine settling in at that rate of success, but others, those who keep pushing hard for decades, are the ones who end up playing a big role in making this world a better place.
Who have you held up as a model for success? Do you need to adjust your expectation of what’s likely and how long it might take? Read a few biographies and company case studies that show a more realistic view of what it takes to make an impact. Talk to people who are raking in theleads online and ask about their marketing history.
Whenever you feel you’re not measuring up to whatever preconceived notions of success you have, bring to mind the stories you uncover of those who won in long game.