Practical Practices Concerning Online Guests

By | content, content strategy, leads online | No Comments


When you host regular online events, you open yourself up to an entirely different branch of content delivery. It’s different than blogging or tweeting, which means it will appeal to a different segment of your target audience. Some people would just rather watch an event than read a blog post, especially if your events give them access to helpful, knowledgeable people.

Read More

The Power of Genuine Conversation

By | content, content strategy, leads online | No Comments


Last week we looked at why live online events are worth doing. Today let’s consider how to pull one off.

There are a lot of formats to choose from for an online show. The most common is the webinar. Webinars have a bad rap for being boring, but it doesn’t have to be this way. Think through how your show will be structured to be as helpful as possible to your audience and you’ll avoid boring them right off your subscription list.

Read More

An Ebook Is Worth A Thousand Ads

By | content strategy, leads online | No Comments


Authoring your own ebook can be transformative for your business. Even though self-publishing has made it easy for millions of people to jump on the ebook bandwagon, great content will always be in demand. It doesn’t matter if every single person on the planet has an ebook, the best ones will rise to the top and help establish their authors as leaders in their thought space.

Read More

Social Leads Online Part 4: Pinterest

By | leads online, pinterest, social media | No Comments


As an inbound marketer, you already understand the importance of social media as part of your marketing strategy.

With more than one billion monthly active users on Facebook and over 300 million on Twitter, smart marketers know there’s more potential than ever to use social platforms to get their name out there, spread their content and draw more people to their site.

 That’s why smart inbound marketers practice social prospecting. This is searching social media to identify potential prospects for your business, engaging with them to draw them to your site and getting those potential prospects to your sales team. You’ve already got your fans and followers in your social networks. Now it’s time to check out everyone else.

In this series, we’ll examine each of the major social platforms and how to leverage that network to find your future customers.

We’ll finish up our series with Pinterest.

Read More