The tactics for inbound marketing are well established. A website, a blog, social media and content offers are all part of this giant machine we call digital marketing. But the thing that makes it run, the part that yields results and more leads online, is strategy.
As an inbound marketer, you already understand the importance of social media as part of your marketing strategy.
With more than one billion monthly active users on Facebook and over 300 million on Twitter, smart marketers know there’s more potential than ever to use social platforms to get their name out there, spread their content and draw more people to their site.
That’s why smart inbound marketers practice social prospecting. This is searching social media to identify potential prospects for your business, engaging with them to draw them to your site and getting those potential prospects to your sales team. You’ve already got your fans and followers in your social networks. Now it’s time to check out everyone else.
In this series, we’ll examine each of the major social platforms and how to leverage that network to find your future customers.
We’ll finish up our series with Pinterest.
The most basic component of email marketing is your list. This is the actual list of people and their email addresses that you’re going to send your messages to en masse.
First things first: do not buy email lists. If you forget everything else in this post, remember this. Do not purchase email lists! Buying lists is bad for so many reasons, not the least of which is the fact that you’re officially a spammer when you use a list you had to pay for.