Newsjacking

By | content marketing, inbound marketing, innovative marketing, lead generation, Marketing, marketing optimization, newsjacking | No Comments
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When people everywhere are talking about an event, aligning your offer with that event can create demand and become innovative marketing.

An obvious example of this is every hit Disney film that comes out. It wasn’t long ago that Elsa was suddenly on backpacks, pencil boxes, water bottles, stamps, necklaces—you name it, if there was a way to tie it into Frozen, there was a way drive up demand.  Read More

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How Many Words are your Pictures Worth?

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Innovative Marketing and Helping Your Target Market: Stage 1

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, Marketing | No Comments
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Focusing on others will lead you to help people who can’t help you in return.

Not everybody who downloads your ebook can afford your next conference and that’s okay. Keep helping, keep giving, keep offering free content of high quality and don’t worry about it.

As you strive for innovative marketing and to help in the best way possible, generating business will be a natural side effect as people realize more and more that you know what you’re doing.

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