Innovative Marketing 101: Back to Basics

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So what is marketing anyway?

The whole point of marketing is to introduce the world to you. You might be your service or product. You could be an idea or an organization. You could also be, well, you. Whatever it is you want people to know more about, marketing can help and it starts with flipping an old adage upside down with innovative marketing: It’s not who you know, but rather who knows you.

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Innovative Marketing: How to Be Heard in a Noisy World

By | content marketing, Famously Helpful, Helpeting, inbound marketing, innovative marketing, lead generation, marketing optimization | No Comments

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Marketing is broken

Marketing has changed. Saturating the market with ads isn’t enough. Making a superb product and hoping everyone finds us isn’t enough either. We need a new method, innovative marketinga strategy better suited to the modern, over-saturated, mile-a-minute marketplace. 

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